Facebook Tips for Busy Business Owners

Facebook is hot, hot, hot in the social media marketing world right now. If your business isn't on Facebook, it basically doesn't exist. Even if you hardly post on Facebook [which we don't suggest], your company should at least have a company page with basic information. We know that you are super busy, which is why we compiled this list of helpful Facebook marketing tips:

1. Add basic information. [Time spent: 20 minutes]. It takes less than a half hour to get a professional Facebook page up and running. At minimum, add your business location, hours of operation, and a little about the company. Update the cover and profile picture with something unique. 
2. Create a clear "call to action."[Time spent: 5 minutes]. Facebook allows you to customize your profile with a "call to action" such as "reserve now" or "buy here." No matter what your product or service is, you want to convert lookers into buyers. 
3. Schedule weekly posts in advance. [Time spent: 30 minutes]. Scheduling posts for the week can take a little as 30 minutes, if you are really focused. Taking the time to sit down and plot out what you wanted posted for the week will save you a great deal of stress in the long run. 
4. Boost posts. [Time spent: 5 minutes]. Facebook is a business and it wants to make money too. Unfortunately, in order to get your name out there, you may have to pay to promote. Don't spend money randomly, boost important posts that are likely to give you a return on your money.
5. Expand your reach. [Time spent: 15 minutes]. The amount of shares and likes your post gets is certainly important, but the scope of the reach is more relevant. Facebook is all about community and the algorithm loves when your company shares posts by other people. Whenever you come across a relevant post by a fellow page or business, share it to your own wall and watch the views rise!  

Still sound like too much time? Don't worry! eMarketing247 would love to help your business achieve social media success on a budget!

Reviews Matter: Helping You Help Yourself!

In case you didn't know, online reviews for your business matter!!! There are a lot of studies proving this fact (such as this one). Reviews affect local SEO and even improve a businesses bottom line. Now, more than ever before, this is extremely apparent and important to the success of your company!

 Now you will say to yourself "Ok, great. So what?" 

 Throw that bum response out the window, and get involved! Here are easy, easy steps that your parking business can take to gain more reviews:

• Shuttle Drivers
  
  • ​Shuttle drivers interact with your customers more than anyone else. When they drop someone off at the airport, or drop them off at their vehicle, have them take 10 seconds to say "Did you enjoy your stay with us?" "Ok great! Would you mind leaving us a review on Facebook, Google, or Yelp?
• Cashiers
  
  • Cashiers are the next group of people that spend the most time with your customers. Have them take 7 seconds and ask the customers "If you wouldn't mind, please let us know how we're doing. Leave a review on Google, Facebook, or Yelp."
• Facebook
  
  • Do a special drawing or discount for reviews left on Facebook. People love free things, so use this behaviorism to get what you need: a review!

These are very simple ways to ask customers for reviews. If your good customers aren't leaving reviews then the rest of the world will only see the reviews left by unhappy customers. Improve your SEO and bottom line by simply asking this question . . . 

"Would you mind leaving us a review on Facebook, Google, or Yelp?"

http://www.shopify.com/blog/15006641-how-online-reviews-impact-local-seo-and-why-they-matter-to-your-bottom-line

Contact us today to learn more about how eMarketing247 can help your business with parking marketing. We want to see you succeed! 

2 Online Branding Secrets

No matter what industry you are in, your identity as a business is crucial to your revenue and longevity. Consumers are driven by emotions and instant gratification, so being in the right place at the right time is a must. Just as you want to be found at the top of the page during a Google search, you also want to be known as a reputable provider in your industry. Branding is the means by which you build this persona and excellent public relations is the key to maintaining your good name.

If your business has a brick and mortar location, it is essential that this site is kept as clean, tidy, and professional as possible. You could have the best website in the world, but when a client arrives at your business, they will remember that fences were torn, or that the restroom was not spotless. You want your business to showcase your brand both on and offline.

Since this is 2015, your business better have at least one social media profile. You do? Great! You don't? Probably should get on that! Branding your company on social media is important, but customer service should not be sacrificed. If an angry customer comes into your store, you address their issue immediately and take care of the problem at hand. Often times on social media, brands will ignore customer complaints and bad reviews for days, sometimes never responding! This is equivalent to telling your customer to sit outside your business for three days before you discuss their issue. Respond as soon as possible so that other customers see that you are serious about your company's image. 

A little confused about all of this online branding stuff? We will show you the ropes and explain exactly how to accomplish this. Contact us today to get started! 

Why is Customized Content So Important?

Studies show that when customers visit your website, they must be able to find what they are looking for in under three seconds! The addition of custom content adds tremendous value to your website. Well written website copy will explain to customers all the notable facets of your business while appealing to search engines such as Google and Bing. Unfocused content can leave potential clients feeling confused or stressed, which may lead them to other businesses. 

As a result, it is important that copywriting, blog content, articles, and marketing content all be handled with your business in mind. Blogs have become an integral part of internet marketing, and have the ability to connect your business with a variety of audiences. Blogging allows us to consistently add new content to your website, while fulfilling your customers’ unsung desire for more information. In addition, maintaining a blog creates interest in your brand, showcases offers, and invites interaction with your website. 

One of the most popular question is "how do we drive more traffic to our website?" -- the answer is simple. Content! Lost for words? Let us help! Contact us today to customize your website content! 

Why PPC?

If you find yourself asking "why PPC"... eMarketing247 can help! 

We’re sure you have noticed sponsored advertisements, strategically located at the top and right side of every major search engine, such as Google and Bing. These ads are known as Pay-Per-Click, or PPC, ads. PPC is an internet marketing technique that requires you to pay a small fee for every click on your ad. Your company is then placed on the results page of a search engine. 

A Pay-Per-Click campaign is the quickest way to have your company listed on the first pages of Google and Bing, where customers can be directed to your website. A well-written and managed PPC advertising campaign can instantly bring customers to the exact page of a query through a bidding process. More often than not, it increases the chances of a potential sale. 

Don't you want to increase your chances for making money? Contact us today! 

Free Cups and Cold Beer At Freedom Fest 2015

We aren't kidding about the beer and cups! eMarketing247 is giving away FREE solo cups with your purchase of beer at this weekend's Freedom Fest in Oldsmar. This is Freedom Fest's 6th consecutive year remembering those whose lives were sacrificed in service this Memorial Day Weekend.

The event will run from Friday the 22nd through Sunday the 24th, and will feature live music, food, drinks, vendors, and games for all ages. Lucky for you, you will be able to purchase discounted cups of chilled Budweiser. That's right! Premium beer for a cheap price in a reusable eMarketing247 solo cup that you can cherish forever!

Over the course of Freedom Fest, you will have a chance to score a FREE Asus tablet! Simply toss your business card in our fish bowl and you might be walking away with some new technology come Sunday afternoon!


A $2 donation is suggested to enter this event. To find out more information about Oldsmar's Freedom Fest, please visit their website! 

We hope to see you there!

4 Reasons Why E-Mail Marketing is Still Important

Sure all this talk about social media, updated content, SEO etc. is extremely important to be competitive in today's business environment, but your business shouldn't forget about email marketing! Many people believe that email marketing is outdated, however, this is far from the truth. Here are just a few reasons why sending out emails to customers and potential clients is still important:

• You can reach today's mobile audience.  According to Google, 1 in 7 searches were done on a mobile device in 2013. This number rose 50% in 2014. You see where we are going with this! Emails can be opened on any kind of mobile devices, from tablets to cell phones, and don't cost customers a dime...like receiving text messages sometimes does. 
• It's a great way to offer coupons! Sure, you probably offer coupons straight on your website, but in today's busy world, customers may not have the time to seek out coupons. If the discount is sent straight to their inbox and is opened right in front of their very eyes, they will notice your coupon and will be more likely to visit your business/website and make a purchase.
• It's cheap. Email marketing is inexpensive, and sometimes even free, depending on how you go about it. Whether you are paying to print a traditional paper advertisement, or paying Facebook/social media to "boost" your posts, chances are you are spending a decent amount of money. With email marketing, you can save big!
• It helps create conversions.  The whole purpose of marketing is to convert people from "looking" at your product or service to actually purchasing it! This is called a conversion! Emails are a great way to create conversions because they ask the reader to do something, whether it is sign up, forward, buy now etc. When leveraged properly, email marketing can drive sales! 

Need help starting your own email marketing campaign? eMarketing247 can help! 

Marketing Tips for Easter

Easter is just around the corner! It isn't too late to throw together a quick marketing campaign to make the most of the holiday. Here are some simple but effective suggestions:

1. Create a high quality Easter video. This video could include a list of your services, interspersed with some cute bunnies or religious themes. More and more customers are turning to video to learn about services.

2. Have fun with your email campaign. Send out an Easter themed email campaign, and hide small digital Easter eggs around the flyer. Tell customers that they get to partake in a mini adult egg hunt. After watching the children run around all weekend, this might come as a welcome respite.

3. Don't put all your eggs in one basket! We're serious! Leveraging one type of social media or marketing strategy will not get your business to come out on top! In order to succeed, even around Easter time, you must utilize a variety of marketing techniques. You should use SEO, PPC, social media, emails, blogs, and copy writing, just to name a few!

4. Don't forget your "call to action." A cute or inspiring Easter campaign can only go so far without a call to action. Don't forget to ask your potential customers to do something. Is it try out your famous pizza? To make a reservation at your hotel? No matter what industry you are in, don't leave out your call to action.

5. Mail to your best customers. You know who your best clients are. Why not take this Easter holiday to thank them with a personally handwritten Easter card. This gesture is cheap and quick but will make a big impact with your business customers.

Too busy? Don't worry! eMarketing247 would love to help you with your marketing needs. Please contact us today to get started!

4 Ways to Market on Pinterest

Not surprisingly, Pinterest is all the rage these days! Who wouldn't want to plan their dream home, vacation, or wedding, all through beautiful pictures? Pinterest is also becoming the perfect medium to market your business as well! Check out four ways in which you can successfully leverage this hot social media:

1. Set up your profile. You want people to know what your business is about so you need to create a profile that is clear and easy to understand. Use your business name as the title to your account, and your logo or a feature of your business [shoes that you sell if you are a shoe company], as your profile picture. Include your website URL in your "about me" feature.
2. Engage with others. Follow other users. Pin or "favorite" their pins or comment on your favorites. Engaging with others will help you build your brand while demonstrating that you care to engage with other businesses as well. Re-sharing pins will get your username out there each time you pin a new post.
3. Don't over post. This cannot be stressed enough: DO NOT OVER POST. When we say over post, we mean over share material from your own business. Only pin materials that promote your business 20% of the time. Followers, especially on Pinterest, will quickly click that "unfollow" button if your business constantly promotes itself and never shares inspirational or interesting photos. After all, no one wants to see a constant stream of advertisements in their spare time.
4. Describe your images. When pinning your own material, don't forget to write a unique and optimized description with each and every pin. Use your business name in the description so that other users are able to trace the post back to your company.

Need help with marketing? You can always contact us at eMarketing247! 

Tampa Internet Marketing, Web Design, and Video Marketing

Looking for an array of marketing services? Want a company with trained individuals who will deliver results? 

Here at eMarketing247, we know and understand today's web-based competitive strategies! With over twenty years of experience, our highly skilled design team is here to assist and support your business. Our expertise lies in the diverse skill set of web design, search marketing, social media, email and video marketing.

Check out this fun video of some of the Tampa internet marketing services that we offer:

  eMarketing247's precise management and constant monitoring of marketing channels will surely help your business achieve online success! Please visit our website to learn more. 

Welcome to eMarketing247

Hello!!

We are thrilled to welcome you to our new and improved blog! We know you have never heard of us before and that is exactly why we want to teach you. Let's get started!

Most business owners have an idea for where they want to take their brand online, but they don't know how to carry that vision through to success. Thankfully, eMarketing247 is a premier internet marketing company created to provide you with top-of-the-line products and services so you don't have to worry about where your business will be in the year 2020! No matter what your marketing goals are, we want to help fulfill your needs. 

We have so much to offer your business that we couldn't possibly write it all down, so we created a video about just one service that we offer! Pretty neat, huh? This service is extremely important in today's changing business world so we thought you would like to know more about it!! Take a look:

After you watch it, take a moment to check out our lovely new website and stay tuned for more exciting blog posts in the neat future.

Thank you for stopping by!

-eMarketing247