5 Tips for Marketing your New Business

Just starting a business? New to marketing yourself? Check out some of our suggestions on how to break into marketing as a small business:

1. Claim your social media. Have a business name? That is enough to claim your Facebook, twitter, Instagram, Youtube, and Google+ username. Even if you don't have time to launch a full social media campaign, claim your account now before it is too late.
2. Give stuff away for free. Generate excitement about your new product or service by giving it away! New ice cream stand? Give away a free small cone for a weekend. The possibilities for giveaway options are endless and don't have to be costly to your company. Getting your name out there will be worth it!
3. Leverage email marketing. Emails are completely free to send. If you are a new business, chances are your email base is small, so you can start by using a simple Gmail account. Keep all customer information in a tidy Excel sheet for future use. Email marketing is one of the most powerful marketing tools available for new businesses. 
4. Understand your customers. No matter what marketing plan you choose, put yourself in the shoes of your customers and consider what you would want from your company if you were a consumer. Think about why your customers need your product or service and then hone your strategy accordingly.
5. Well-designed website. This may go without saying, but it is essential to have a well-crafted website. Customers stay on a website for an average of 3 seconds. If they do not find what they are looking for in that time, chances are, they will leave your page for a competitor. Spend a few extra bucks and get a website that is worth your money!

Don't know where to start? Contact eMarketing247 and we will get you started! We can help you with whatever you need, from SEO and Social, to website building and PPC! 

Content Marketing is Crucial

Translate all of this information to a successful content marketing strategy! 

The saying "content is king" is SO important when it comes to online business marketing. In order to have a successful online presence, your business must have content that is beneficial to your customer's experience, while still having relevant keywords that help your business to be found by internet search engines.

While many businesses try to find a good content marketing balance, few have actually succeeded. Here at eMarketing 247, we want YOU to be one of the successful companies! That is why we created Content Content Content, a podcast about, you guessed it, CONTENT!

During our podcast, we address pressing questions such as:

• Does content marketing even matter?
• How long do customers stay on a webpage?
• Is content just for aesthetic purposes?
• How can you have content outside your website?
• How can you update your website often to have new and exciting content?
• Do you have any success stories to share?

Beat your competitors by updating your content NOW! Not sure? We will show you how!

LISTEN TO OUR CONTENT MARKETING PODCAST HERE!

Why Your Business Needs Video Marketing!!

She's enjoying watching a video. Your customers can too!

Video marketing is SO important for your business because videos involve visual recognition, credibility, and trust. The saying goes that a picture is worth a thousand words, but videos combine thousands of pictures to form movement. What could be better? In addition, people love watching videos because they are fast and easy.

Why not improve your business by adding video? Don't trust us? Give our podcast on video marketing a listen and see if you agree. We bet we can change your mind in under 7 minutes!!


LISTEN HERE

3 Crucial Marketing Trends for 2015

Mobile is bigger than ever before!

2015 is upon us, and, if you haven't already, it is time to start researching and implementing the top marketing trends for this next year. Luckily for you, we have got everything you need at your fingertips! Check out some of the this years biggest trends:

• Content Marketing will be bigger this year than ever before! If you don't have stellar content on your website, your online presence, and, in turn, your business, will suffer. Content must be relevant to search engines and potential customers who are Googling your product or service, and it must be constantly updated. Don't have this kind of time? Let eMarketing24/7's team of trained professionals do all the work! 
• Mobile-friendly technology will be crucial. In 2015, having a mobile-friendly website is a must. Although people still search using computers, many surf the web on the go, and are tired of navigating websites that aren't mobile friendly. Chances are, if your website isn't customized to fit the mobile environment, potential customers will continue their search somewhere that is more convenient. Luckily for you, eMarketing has created and maintained tons of mobile friendly websites, so we are well-equipped to help your business succeed.
• SEO and Social must work together. Here at eMarketing, we have been saying and doing this for years, and we are excited that the rest of the world is finally catching on! Social media, such as Facebook and blogs, can be tied to websites and products in order to increase Search Engine Optimization. The amount of "likes" and "views" that a post gains will help search engines determine how relevant it is to people looking for similar products. Want to learn more about how to tie your SEO and social media together? Contact us and we will get you started! 

Holiday Marketing Tips

Looking to successfully market your small business this holiday season? eMarketing247 wants to help you maximize your profits by sharing some insider tips and tricks! Here are five holiday marketing tips to get your sales on the role:

1. Create Limited Time Offers. Limited time offers encourage customers to buy now since the deal won't be around forever. Creating limited time offers during the holiday season is a perfect way to entice consumers to make a purchase for that special someone on their Christmas list. 
2. Highlight your Specialty. In business, you always want to highlight what makes your business special. This concept becomes even more important during the holiday season, when shoppers are simply looking for the fastest, cheapest deal. Use marketing to tell your customers why your product is better/cheaper/higher quality than a similar product found at Walmart or a department store. 
3. Hire Santa to come to your Business. Own a brick-and-mortar store? Hire a Santa to come to your store and offer free holiday pictures. This strategy works even better if your business is located in a shopping district, such as Tampa Bay, Florida's "Hyde Park Village" or "Ybor City" areas. Potential customers will come for Santa but may stay for your business.
4. Host a "12 Days of Christmas" sale. Offer a different discount, deal, coupon, giveaway etc. for twelve consecutive days prior to Christmas. This is a great way to spotlight different products and generate a buzz about your business. 
5. Take Clients out to Lunch. Run a business-to-business company? Instead of hosting a corporate holiday party for all of your business clients, take each client out to lunch individually. This way, you will get one-on-one time with each client while saving some money at the save time. 

Don't have time to do a lot of extra marketing for 2015? Let eMarketing247 take the reigns and promote your business to further success. Please visit our website or contact us here! 

Why Do You Need a New Website?

Many business owners ask "why do I need a new website when mine seems to be just fine?" Well, a website gives potential customers their first impression of your business. If your website is "just fine" instead of "spectacular," potential customers will get the impression that your business is only average. Definitely not what you were going for, right?

We have so much to say on this subject that it would take three days to write it all down. Instead, we made this short video for you to watch so that you can understand the importance of a new website!

Take a look:

Making so many changes to an existing website is almost like ripping out the seam on a pair of pants, and trying to sew them back together. Sometimes it is just better to start fresh and build and entirely new and improved version of your original website. Your customers will thank you!

Welcome to eMarketing247

Hello!!

We are thrilled to welcome you to our new and improved blog! We know you have never heard of us before and that is exactly why we want to teach you. Let's get started!

Most business owners have an idea for where they want to take their brand online, but they don't know how to carry that vision through to success. Thankfully, eMarketing247 is a premier internet marketing company created to provide you with top-of-the-line products and services so you don't have to worry about where your business will be in the year 2020! No matter what your marketing goals are, we want to help fulfill your needs. 

We have so much to offer your business that we couldn't possibly write it all down, so we created a video about just one service that we offer! Pretty neat, huh? This service is extremely important in today's changing business world so we thought you would like to know more about it!! Take a look:

After you watch it, take a moment to check out our lovely new website and stay tuned for more exciting blog posts in the neat future.

Thank you for stopping by!

-eMarketing247