Facebook Tips for Busy Business Owners

Facebook is hot, hot, hot in the social media marketing world right now. If your business isn't on Facebook, it basically doesn't exist. Even if you hardly post on Facebook [which we don't suggest], your company should at least have a company page with basic information. We know that you are super busy, which is why we compiled this list of helpful Facebook marketing tips:

1. Add basic information. [Time spent: 20 minutes]. It takes less than a half hour to get a professional Facebook page up and running. At minimum, add your business location, hours of operation, and a little about the company. Update the cover and profile picture with something unique. 
2. Create a clear "call to action."[Time spent: 5 minutes]. Facebook allows you to customize your profile with a "call to action" such as "reserve now" or "buy here." No matter what your product or service is, you want to convert lookers into buyers. 
3. Schedule weekly posts in advance. [Time spent: 30 minutes]. Scheduling posts for the week can take a little as 30 minutes, if you are really focused. Taking the time to sit down and plot out what you wanted posted for the week will save you a great deal of stress in the long run. 
4. Boost posts. [Time spent: 5 minutes]. Facebook is a business and it wants to make money too. Unfortunately, in order to get your name out there, you may have to pay to promote. Don't spend money randomly, boost important posts that are likely to give you a return on your money.
5. Expand your reach. [Time spent: 15 minutes]. The amount of shares and likes your post gets is certainly important, but the scope of the reach is more relevant. Facebook is all about community and the algorithm loves when your company shares posts by other people. Whenever you come across a relevant post by a fellow page or business, share it to your own wall and watch the views rise!  

Still sound like too much time? Don't worry! eMarketing247 would love to help your business achieve social media success on a budget!

Prepare Your Brand for the 2015 Holiday Season

The 2015 holiday season is just around the corner! Your brand should already have a focused marketing strategy in place to make the most out of this busy time. If not, don't fret, there is still some time, but you have to act fast! We have put together 4 ways to help prepare your brand for the shopping season!

1. Know your customer and when they are looking to buy. For example, if you are in the travel industry, you would know that your customers are looking to book online in August or September for their holiday travel. Similarly, target customers the week before a major holiday for those last minute or emergency reservations. Once you identify when your customer is looking to buy, you can target your marketing during these specific times.
2. Employ creative advertising. People are going to be inundated with content this holiday season. It is your job to make sure that you business's marketing strategy stands out. Industry tip: when advertising online, make sure that your campaign is optimized to fit a mobile phone. Customers are turned off when images and graphics don't fit their mobile screen and are more likely to leave your website for a competitor. 
3. Keep it personal. Personal content must also be consistent. Customers like to believe that your brand knows them on a personal level. Address them by their first name. Thank them for liking you on Facebook. Let them know that you appreciate them making a reservation from your online blog. Anything you can do to keep content focused yet personal will help your business this holiday season.
4. Offer valuable social media deals. Your customers are always on their social media. Whether it is Instagram, Facebook, Twitter, Vine, or Snapchat, customers are always browsing and you can take advantage. During the holiday season, offer attractive deals on social media. This will entice potential customers to purchase and potentially even share your product or deal with friends. 

Still sound confusing? Don't worry! eMarketing247 is ready and willing to help you! Whether you are looking for marketing in the Tampa Bay Area or around the world, we have over 30 combined years of experience in business marketing! 

Social Media Marketing Do's and Don'ts!

The impact of social media marketing on today's business environment is anything but simple! Your business must engage with consumers on many levels in order to attract their attention and keep it. Don't underestimate the enormous value that social media adds to your business website, as well as your brick and mortar presence. For your online marketing assistance, we put together this handy chart on the helpful do's and don'ts relating to successful social media marketing:

Still sound tricky? Luckily, eMarketing247 offers comprehensive social media management services. Visit our website and find out more information regarding this feature.

Why is Customized Content So Important?

Studies show that when customers visit your website, they must be able to find what they are looking for in under three seconds! The addition of custom content adds tremendous value to your website. Well written website copy will explain to customers all the notable facets of your business while appealing to search engines such as Google and Bing. Unfocused content can leave potential clients feeling confused or stressed, which may lead them to other businesses. 

As a result, it is important that copywriting, blog content, articles, and marketing content all be handled with your business in mind. Blogs have become an integral part of internet marketing, and have the ability to connect your business with a variety of audiences. Blogging allows us to consistently add new content to your website, while fulfilling your customers’ unsung desire for more information. In addition, maintaining a blog creates interest in your brand, showcases offers, and invites interaction with your website. 

One of the most popular question is "how do we drive more traffic to our website?" -- the answer is simple. Content! Lost for words? Let us help! Contact us today to customize your website content! 

3 Crucial Marketing Trends for 2015

Mobile is bigger than ever before!

2015 is upon us, and, if you haven't already, it is time to start researching and implementing the top marketing trends for this next year. Luckily for you, we have got everything you need at your fingertips! Check out some of the this years biggest trends:

• Content Marketing will be bigger this year than ever before! If you don't have stellar content on your website, your online presence, and, in turn, your business, will suffer. Content must be relevant to search engines and potential customers who are Googling your product or service, and it must be constantly updated. Don't have this kind of time? Let eMarketing24/7's team of trained professionals do all the work! 
• Mobile-friendly technology will be crucial. In 2015, having a mobile-friendly website is a must. Although people still search using computers, many surf the web on the go, and are tired of navigating websites that aren't mobile friendly. Chances are, if your website isn't customized to fit the mobile environment, potential customers will continue their search somewhere that is more convenient. Luckily for you, eMarketing has created and maintained tons of mobile friendly websites, so we are well-equipped to help your business succeed.
• SEO and Social must work together. Here at eMarketing, we have been saying and doing this for years, and we are excited that the rest of the world is finally catching on! Social media, such as Facebook and blogs, can be tied to websites and products in order to increase Search Engine Optimization. The amount of "likes" and "views" that a post gains will help search engines determine how relevant it is to people looking for similar products. Want to learn more about how to tie your SEO and social media together? Contact us and we will get you started!