SEO vs. Social Media

Here at eMarketing247...we are always looking to educate our clients, employees, and friends. 

Check out this fantastic article we found by Travis Bliffen...we couldn't agree more!

If you have the time or budget to use SEO in conjunction with social media optimization, doing so will allow you to reach the broadest possible audience. If your time and budget limit put you in a positon of having to choose, here is some information that will help you do so intelligently.

1. BrightEdge conducted a study in 2014 that indicated 51 percent of website traffic across their study group came from organic search compared to 5 percent from social media. Even more shocking, when narrowed down to service based sites, organic search accounted for 73 percent of all traffic!  (BrigthEdge)

2. Facebook has an average visitor to lead rate of .98 percent. SEO has a visitor to lead rate of over 14 percent. (Hubspot)

3. Organic Facebook posts only reach an average of 12 percent of your followers. Appearing in the top three in Google organic search results in an average click-through rate (CTR) of 60 percent. Put simply, five times as many people will click an organic result as will even see a Facebook post! (TechCrunch & SeoBook)

4. Imagine this, you wake up to a massive leak in your roof. You just moved to the area and don’t know who to call. What do you do? If you are like over 60 percent of others surveyed by Econsultancy you use Google to find a company. (Econsultancy)

5. What about forecasting? Readily available tools such as the Google Keyword Planner allow you to easily see the average monthly search volume for keywords. Using industry averages, you can take the search traffic and accurately estimate total site traffic for a new campaign. Unfortunately, traffic forecasting is not easy to do for a new social media campaign.

6. What about YouTube? Many of you already know that YouTube is the second largest search engine. While some may argue that YouTube is a social site, SEO is a powerful way to market videos as well. If you are not familiar with YouTube SEO, you can learn more about that in our recent post covering how to generate quick search traffic.

Again, social media can be a great addition to a comprehensive marketing plan but if you are looking to maximize your ROI on every marketing dollar spent, SEO is where you should be investing.

 Lucky for you, eMarketing247 can help you reach SEO success. Contact us today to get started!

4 Ways to Market on Pinterest

Not surprisingly, Pinterest is all the rage these days! Who wouldn't want to plan their dream home, vacation, or wedding, all through beautiful pictures? Pinterest is also becoming the perfect medium to market your business as well! Check out four ways in which you can successfully leverage this hot social media:

1. Set up your profile. You want people to know what your business is about so you need to create a profile that is clear and easy to understand. Use your business name as the title to your account, and your logo or a feature of your business [shoes that you sell if you are a shoe company], as your profile picture. Include your website URL in your "about me" feature.
2. Engage with others. Follow other users. Pin or "favorite" their pins or comment on your favorites. Engaging with others will help you build your brand while demonstrating that you care to engage with other businesses as well. Re-sharing pins will get your username out there each time you pin a new post.
3. Don't over post. This cannot be stressed enough: DO NOT OVER POST. When we say over post, we mean over share material from your own business. Only pin materials that promote your business 20% of the time. Followers, especially on Pinterest, will quickly click that "unfollow" button if your business constantly promotes itself and never shares inspirational or interesting photos. After all, no one wants to see a constant stream of advertisements in their spare time.
4. Describe your images. When pinning your own material, don't forget to write a unique and optimized description with each and every pin. Use your business name in the description so that other users are able to trace the post back to your company.

Need help with marketing? You can always contact us at eMarketing247!