Facebook is hot, hot, hot in the social media marketing world right now. If your business isn't on Facebook, it basically doesn't exist. Even if you hardly post on Facebook [which we don't suggest], your company should at least have a company page with basic information. We know that you are super busy, which is why we compiled this list of helpful Facebook marketing tips:
- Add basic information. [Time spent: 20 minutes]. It takes less than a half hour to get a professional Facebook page up and running. At minimum, add your business location, hours of operation, and a little about the company. Update the cover and profile picture with something unique.
- Create a clear "call to action."[Time spent: 5 minutes]. Facebook allows you to customize your profile with a "call to action" such as "reserve now" or "buy here." No matter what your product or service is, you want to convert lookers into buyers.
- Schedule weekly posts in advance. [Time spent: 30 minutes]. Scheduling posts for the week can take a little as 30 minutes, if you are really focused. Taking the time to sit down and plot out what you wanted posted for the week will save you a great deal of stress in the long run.
- Boost posts. [Time spent: 5 minutes]. Facebook is a business and it wants to make money too. Unfortunately, in order to get your name out there, you may have to pay to promote. Don't spend money randomly, boost important posts that are likely to give you a return on your money.
- Expand your reach. [Time spent: 15 minutes]. The amount of shares and likes your post gets is certainly important, but the scope of the reach is more relevant. Facebook is all about community and the algorithm loves when your company shares posts by other people. Whenever you come across a relevant post by a fellow page or business, share it to your own wall and watch the views rise!
Still sound like too much time? Don't worry! eMarketing247 would love to help your business achieve social media success on a budget!
