Sure all this talk about social media, updated content, SEO etc. is extremely important to be competitive in today's business environment, but your business shouldn't forget about email marketing! Many people believe that email marketing is outdated, however, this is far from the truth. Here are just a few reasons why sending out emails to customers and potential clients is still important:
- You can reach today's mobile audience. According to Google, 1 in 7 searches were done on a mobile device in 2013. This number rose 50% in 2014. You see where we are going with this! Emails can be opened on any kind of mobile devices, from tablets to cell phones, and don't cost customers a dime...like receiving text messages sometimes does.
- It's a great way to offer coupons! Sure, you probably offer coupons straight on your website, but in today's busy world, customers may not have the time to seek out coupons. If the discount is sent straight to their inbox and is opened right in front of their very eyes, they will notice your coupon and will be more likely to visit your business/website and make a purchase.
- It's cheap. Email marketing is inexpensive, and sometimes even free, depending on how you go about it. Whether you are paying to print a traditional paper advertisement, or paying Facebook/social media to "boost" your posts, chances are you are spending a decent amount of money. With email marketing, you can save big!
- It helps create conversions. The whole purpose of marketing is to convert people from "looking" at your product or service to actually purchasing it! This is called a conversion! Emails are a great way to create conversions because they ask the reader to do something, whether it is sign up, forward, buy now etc. When leveraged properly, email marketing can drive sales!
Need help starting your own email marketing campaign? eMarketing247 can help!
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