We’re sure you have noticed sponsored advertisements, strategically located at the top and right side of every major search engine, such as Google and Bing. These ads are known as Pay-Per-Click, or PPC, ads. PPC is an internet marketing technique that requires you to pay a small fee for every click on your ad. Your company is then placed on the results page of a search engine.
A Pay-Per-Click campaign is the quickest way to have your company listed on the first pages of Google and Bing, where customers can be directed to your website. A well-written and managed PPC advertising campaign can instantly bring customers to the exact page of a query through a bidding process. More often than not, it increases the chances of a potential sale.
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