The 2015 holiday season is just around the corner! Your brand should already have a focused marketing strategy in place to make the most out of this busy time. If not, don't fret, there is still some time, but you have to act fast! We have put together 4 ways to help prepare your brand for the shopping season!
- Know your customer and when they are looking to buy. For example, if you are in the travel industry, you would know that your customers are looking to book online in August or September for their holiday travel. Similarly, target customers the week before a major holiday for those last minute or emergency reservations. Once you identify when your customer is looking to buy, you can target your marketing during these specific times.
- Employ creative advertising. People are going to be inundated with content this holiday season. It is your job to make sure that you business's marketing strategy stands out. Industry tip: when advertising online, make sure that your campaign is optimized to fit a mobile phone. Customers are turned off when images and graphics don't fit their mobile screen and are more likely to leave your website for a competitor.
- Keep it personal. Personal content must also be consistent. Customers like to believe that your brand knows them on a personal level. Address them by their first name. Thank them for liking you on Facebook. Let them know that you appreciate them making a reservation from your online blog. Anything you can do to keep content focused yet personal will help your business this holiday season.
- Offer valuable social media deals. Your customers are always on their social media. Whether it is Instagram, Facebook, Twitter, Vine, or Snapchat, customers are always browsing and you can take advantage. During the holiday season, offer attractive deals on social media. This will entice potential customers to purchase and potentially even share your product or deal with friends.
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