Just starting a business? New to marketing yourself? Check out some of our suggestions on how to break into marketing as a small business:
- Claim your social media. Have a business name? That is enough to claim your Facebook, twitter, Instagram, Youtube, and Google+ username. Even if you don't have time to launch a full social media campaign, claim your account now before it is too late.
- Give stuff away for free. Generate excitement about your new product or service by giving it away! New ice cream stand? Give away a free small cone for a weekend. The possibilities for giveaway options are endless and don't have to be costly to your company. Getting your name out there will be worth it!
- Leverage email marketing. Emails are completely free to send. If you are a new business, chances are your email base is small, so you can start by using a simple Gmail account. Keep all customer information in a tidy Excel sheet for future use. Email marketing is one of the most powerful marketing tools available for new businesses.
- Understand your customers. No matter what marketing plan you choose, put yourself in the shoes of your customers and consider what you would want from your company if you were a consumer. Think about why your customers need your product or service and then hone your strategy accordingly.
- Well-designed website. This may go without saying, but it is essential to have a well-crafted website. Customers stay on a website for an average of 3 seconds. If they do not find what they are looking for in that time, chances are, they will leave your page for a competitor. Spend a few extra bucks and get a website that is worth your money!
Don't know where to start? Contact eMarketing247 and we will get you started! We can help you with whatever you need, from SEO and Social, to website building and PPC!
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