Prepare Your Brand for the 2015 Holiday Season

The 2015 holiday season is just around the corner! Your brand should already have a focused marketing strategy in place to make the most out of this busy time. If not, don't fret, there is still some time, but you have to act fast! We have put together 4 ways to help prepare your brand for the shopping season!

1. Know your customer and when they are looking to buy. For example, if you are in the travel industry, you would know that your customers are looking to book online in August or September for their holiday travel. Similarly, target customers the week before a major holiday for those last minute or emergency reservations. Once you identify when your customer is looking to buy, you can target your marketing during these specific times.
2. Employ creative advertising. People are going to be inundated with content this holiday season. It is your job to make sure that you business's marketing strategy stands out. Industry tip: when advertising online, make sure that your campaign is optimized to fit a mobile phone. Customers are turned off when images and graphics don't fit their mobile screen and are more likely to leave your website for a competitor. 
3. Keep it personal. Personal content must also be consistent. Customers like to believe that your brand knows them on a personal level. Address them by their first name. Thank them for liking you on Facebook. Let them know that you appreciate them making a reservation from your online blog. Anything you can do to keep content focused yet personal will help your business this holiday season.
4. Offer valuable social media deals. Your customers are always on their social media. Whether it is Instagram, Facebook, Twitter, Vine, or Snapchat, customers are always browsing and you can take advantage. During the holiday season, offer attractive deals on social media. This will entice potential customers to purchase and potentially even share your product or deal with friends. 

Still sound confusing? Don't worry! eMarketing247 is ready and willing to help you! Whether you are looking for marketing in the Tampa Bay Area or around the world, we have over 30 combined years of experience in business marketing! 

Social Media Marketing Do's and Don'ts!

The impact of social media marketing on today's business environment is anything but simple! Your business must engage with consumers on many levels in order to attract their attention and keep it. Don't underestimate the enormous value that social media adds to your business website, as well as your brick and mortar presence. For your online marketing assistance, we put together this handy chart on the helpful do's and don'ts relating to successful social media marketing:

Still sound tricky? Luckily, eMarketing247 offers comprehensive social media management services. Visit our website and find out more information regarding this feature.

Reviews Matter: Helping You Help Yourself!

In case you didn't know, online reviews for your business matter!!! There are a lot of studies proving this fact (such as this one). Reviews affect local SEO and even improve a businesses bottom line. Now, more than ever before, this is extremely apparent and important to the success of your company!

 Now you will say to yourself "Ok, great. So what?" 

 Throw that bum response out the window, and get involved! Here are easy, easy steps that your parking business can take to gain more reviews:

• Shuttle Drivers
  
  • ​Shuttle drivers interact with your customers more than anyone else. When they drop someone off at the airport, or drop them off at their vehicle, have them take 10 seconds to say "Did you enjoy your stay with us?" "Ok great! Would you mind leaving us a review on Facebook, Google, or Yelp?
• Cashiers
  
  • Cashiers are the next group of people that spend the most time with your customers. Have them take 7 seconds and ask the customers "If you wouldn't mind, please let us know how we're doing. Leave a review on Google, Facebook, or Yelp."
• Facebook
  
  • Do a special drawing or discount for reviews left on Facebook. People love free things, so use this behaviorism to get what you need: a review!

These are very simple ways to ask customers for reviews. If your good customers aren't leaving reviews then the rest of the world will only see the reviews left by unhappy customers. Improve your SEO and bottom line by simply asking this question . . . 

"Would you mind leaving us a review on Facebook, Google, or Yelp?"

http://www.shopify.com/blog/15006641-how-online-reviews-impact-local-seo-and-why-they-matter-to-your-bottom-line

Contact us today to learn more about how eMarketing247 can help your business with parking marketing. We want to see you succeed!