No matter what industry you are in, your identity as a business is crucial to your revenue and longevity. Consumers are driven by emotions and instant gratification, so being in the right place at the right time is a must. Just as you want to be found at the top of the page during a Google search, you also want to be known as a reputable provider in your industry. Branding is the means by which you build this persona and excellent public relations is the key to maintaining your good name.
If your business has a brick and mortar location, it is essential that this site is kept as clean, tidy, and professional as possible. You could have the best website in the world, but when a client arrives at your business, they will remember that fences were torn, or that the restroom was not spotless. You want your business to showcase your brand both on and offline.
Since this is 2015, your business better have at least one social media profile. You do? Great! You don't? Probably should get on that! Branding your company on social media is important, but customer service should not be sacrificed. If an angry customer comes into your store, you address their issue immediately and take care of the problem at hand. Often times on social media, brands will ignore customer complaints and bad reviews for days, sometimes never responding! This is equivalent to telling your customer to sit outside your business for three days before you discuss their issue. Respond as soon as possible so that other customers see that you are serious about your company's image.
A little confused about all of this online branding stuff? We will show you the ropes and explain exactly how to accomplish this. Contact us today to get started!
