SEO vs. Social Media

Here at eMarketing247...we are always looking to educate our clients, employees, and friends. 

Check out this fantastic article we found by Travis Bliffen...we couldn't agree more!

If you have the time or budget to use SEO in conjunction with social media optimization, doing so will allow you to reach the broadest possible audience. If your time and budget limit put you in a positon of having to choose, here is some information that will help you do so intelligently.

1. BrightEdge conducted a study in 2014 that indicated 51 percent of website traffic across their study group came from organic search compared to 5 percent from social media. Even more shocking, when narrowed down to service based sites, organic search accounted for 73 percent of all traffic!  (BrigthEdge)

2. Facebook has an average visitor to lead rate of .98 percent. SEO has a visitor to lead rate of over 14 percent. (Hubspot)

3. Organic Facebook posts only reach an average of 12 percent of your followers. Appearing in the top three in Google organic search results in an average click-through rate (CTR) of 60 percent. Put simply, five times as many people will click an organic result as will even see a Facebook post! (TechCrunch & SeoBook)

4. Imagine this, you wake up to a massive leak in your roof. You just moved to the area and don’t know who to call. What do you do? If you are like over 60 percent of others surveyed by Econsultancy you use Google to find a company. (Econsultancy)

5. What about forecasting? Readily available tools such as the Google Keyword Planner allow you to easily see the average monthly search volume for keywords. Using industry averages, you can take the search traffic and accurately estimate total site traffic for a new campaign. Unfortunately, traffic forecasting is not easy to do for a new social media campaign.

6. What about YouTube? Many of you already know that YouTube is the second largest search engine. While some may argue that YouTube is a social site, SEO is a powerful way to market videos as well. If you are not familiar with YouTube SEO, you can learn more about that in our recent post covering how to generate quick search traffic.

Again, social media can be a great addition to a comprehensive marketing plan but if you are looking to maximize your ROI on every marketing dollar spent, SEO is where you should be investing.

 Lucky for you, eMarketing247 can help you reach SEO success. Contact us today to get started!

Marketing Tips for Easter

Easter is just around the corner! It isn't too late to throw together a quick marketing campaign to make the most of the holiday. Here are some simple but effective suggestions:

1. Create a high quality Easter video. This video could include a list of your services, interspersed with some cute bunnies or religious themes. More and more customers are turning to video to learn about services.

2. Have fun with your email campaign. Send out an Easter themed email campaign, and hide small digital Easter eggs around the flyer. Tell customers that they get to partake in a mini adult egg hunt. After watching the children run around all weekend, this might come as a welcome respite.

3. Don't put all your eggs in one basket! We're serious! Leveraging one type of social media or marketing strategy will not get your business to come out on top! In order to succeed, even around Easter time, you must utilize a variety of marketing techniques. You should use SEO, PPC, social media, emails, blogs, and copy writing, just to name a few!

4. Don't forget your "call to action." A cute or inspiring Easter campaign can only go so far without a call to action. Don't forget to ask your potential customers to do something. Is it try out your famous pizza? To make a reservation at your hotel? No matter what industry you are in, don't leave out your call to action.

5. Mail to your best customers. You know who your best clients are. Why not take this Easter holiday to thank them with a personally handwritten Easter card. This gesture is cheap and quick but will make a big impact with your business customers.

Too busy? Don't worry! eMarketing247 would love to help you with your marketing needs. Please contact us today to get started!