Show Personality: The video should not be monotone
and should grab someone’s attention with an upbeat and relevant tone. It should
also involve motion of the camera.
Commit to series: It is crucial to maintain
consistency in the delivery of your videos, so as to cultivate a following.
Make Tutorials:
You must educate your audience and show them that you are an expert in
the subject-matter. Teach them something that they can use, without giving away
all your secrets. Keep them coming back for more!
Be relevant: Address topic that are important
to your consumer so that you stay relevant and in the minds of consumers in a
positive manner.
Testimonials: People care about the opinions of
their peers concerning goods and services. You can expand on this goodwill by
creating video testimonials that create an emotional connection between the
product or service and the customer.
