emarketing247
It Starts With A Website.
Did you know that most small to
medium size businesses (SMB’s) have websites that are ineffective, and, to be
honest, fail? The problems stem from the fact that SMB websites are poorly
equipped to effectively deal with the fast changing pace of the digital age.
Let’s take a look at why most SMB websites are failing online:
·
Mobile
Devices. 93.3% of SMB websites
are not mobile-compatible. As
Internet-content consumption is quickly moving away from desktops to portable devices, ensuring your
website is optimized for the smaller screens of tablets and smartphones is
critically important.
· Social Media. 80.5% of SMB websites have no
social media links while social media remains one of the biggest sources of
traffic to your social presence.
·
Email. Email is convenient with its
instant delivery but most SMB websites lack email links on their homepage for
customers to contact the business. This eliminates the convenience factor for
customers.
·
Include Phone number. Some
questions are better answered by phone and 60% of SMB websites have no
toll-free or local business phone number listed on the homepage.
·
SEO. 56.3% of SMB websites have no keyword
info for search engine discovery. SEO tactics make sites search engine friendly
and improve the ranking of your businesses and not employing them properly can
be detrimental.
